Friday, 9 May 2014

The Beardstroker

So last night (Thursday 8th May) we unveiled the beer and its name at the MPAD rebrand launch / 15th birthday party, which we held at the Driftwood Spars in St Agnes.

Ladies and gentlemen, I give you 'The Beardstroker'.

The labels arrived back from the printers on Tuesday and Dom at the Driftwood stuck them on to the 360 bottles we produced.

We had samples on arrival for our guests to taste and I was really pleased with the feedback, although there did seem to be a level of surprise in people's voices after their first taste!

I think people expected it to be like homebrew, rather than properly brewed beer created with proper ingredients in proper kit.

We then announced the beer's name and unveiled the label during our presentation.

All the guests were given a goody bag to take away containing a bottle of The Beardstroker, as well as a beer mat that contains seeds, so when it's planted it will grow wildflowers.

Mark Smith from Unlocking Potential said: "It is a very nice beer, really great rounded flavour - well done."

Legal eagle, Benjamin Jones, said: "Cracking into the take-out now mate!"

Tim Bunting from CHICKS, said: "Loved the #beardstroker - congrats on the rebrand guys."

I am also now sporting a beard, which was grown specially for the launch, and will be posting another blog on that shortly.

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